During my time at SmartRecruiters, I played a vital role in creating a variety of marketing assets for different campaigns. My responsibilities covered the entire campaign life-cycle, starting from the initial brainstorming sessions, providing creative ideas, and offering design direction. I was also responsible for ensuring that all materials were properly adapted to different languages, in line with the local market requirements. From kick-off to post-campaign assessments, I worked closely with the marketing team to ensure that all campaigns were executed smoothly and effectively.
- Company: SmartRecruiters
- Project type: Assets Design
- Years: 2018 - 2023
Content and product releases
As the lead designer, I was responsible for creating all necessary assets for new content or product releases. This involved developing materials such as ebooks, case studies, PDFs, as well as working on a comprehensive 150-page guide and a book.
In addition to creating release assets, I was tasked with creating all promotional materials, including email templates, banners, social media posts, ads, webinar decks, and videos.
Aquisitions and founding rounds
I was part of the core team tasked with sensitive announcements, such as acquisitions and funding rounds. I was responsible for designing assets, including ebooks, logos, PDFs, banners, and social media posts, to communicate these important updates to the public.
Additionally, I was involved in producing short promotional videos for these announcements.
In conclusion, during my time at SmartRecruiters, I played a key role in the creation of assets for various campaigns, ranging from new product releases, to sensitive announcements. I was responsible for providing design direction and creating material to effectively communicate important updates to the public. My work played a crucial part in the success of the campaigns and helped to effectively communicate the message to the target audience.